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Only
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Transforming from a regional bread bakers to
Ireland's largest independent traditional cake
manufacturers has been no small feat for O'Haras
of Foxford, Co Mayo. O'Haras say dedication
to quality is just as relevant in today's market
as it was back in the 1950s when the company was
founded. The future looks bright for the
family business which includes Phil as quality
director, her husband Pat as managing director,
his brother Martin O'Hara as Purchasing
Director, brother Michael in Vansales,
sister Kate as Customer Service Coordinator,
sister Teresa working in Finance and sister Margo
as Confectionery Manager.
"Care in the Making....Care in the Baking" has long
been the company motto. The emphasis on quality is
also a reason for the high demand for O'Haras
products in Ireland and continued international
success and expansion says Phil O'Hara. She
explains that quality is what has differentiated O
Hara's from other bakeries and helped it survive
severe rationalization in the Irish bakery
industry. "We really are totally into
quality in bread and cakes," explains Phil O'Hara.
"My husband and I would take a very active part in bread
and cake production with regard to taste. We would
not expect anyone else to eat our product if it
wasn't acceptable to us. We have always used top
class ingredients, there were times when we could
have changed and used cheaper ingredients and got
rid of a lot of our standards with regard to
quality and hygiene, but at the end of the day we
are in a quality niche of the market and we don't
compete with price, we prefer not to and that is
why we are so different."
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